Trained on $1B+ in winning ad hooks

Grade your ad hooks

Paste the opening lines of your ads. Find out which ones stop the scroll and which ones don't — in seconds.

One hook per line, up to 10 ⌘ + ⏎
0 passed
0 failed
This grades your text. Motion shows you what actually converts.
Connect your ad accounts to see real performance data — thumbstop rates, engagement, and spend — across all your creatives.
Try Motion free →

How we evaluate your hooks

A hook passes when it contains a clear psychological trigger — something that creates involuntary friction for a stranger scrolling with no context. Here's what we look for.

Contrarian / Myth-Busting
Challenges something the viewer believes is true. The brain can't scroll past it.
✓ "Your doctor has been wrong about cholesterol this whole time."
Identity Call-Out
Names a specific condition so precisely that the right viewer feels personally called out.
✓ "If you wake up at 3am every night, stop ignoring it."
Confession / Prior Skepticism
Speaker admits they were wrong or skeptical. Viewers identify with the doubt, then need to know what changed.
✓ "I spent two years telling people this was a scam. I was wrong."
Curiosity Gap
Opens a loop the viewer needs to close — but only when the stakes feel real and personal.
✓ "One mistake in your morning routine is aging you ten years."
Loss Aversion / Warning
Implies the viewer is at risk of losing something or making a costly mistake right now.
✓ "You're paying twice what you should for your car insurance."
Visceral / Taboo
References bodily discomfort or social embarrassment. These triggers can't be ignored.
✓ "Nobody told me deodorant was supposed to go on at night."
Pattern Interrupt / Mid-Scene Drop
Drops the viewer into a moment already in progress. No intro — you're mid-conversation and need to catch up.
✓ "Wait — so you're telling me you've been doing it wrong this whole time?"

How it works

1

Paste your hooks

Drop in the first few seconds of your ad scripts, one per line.

2

Get your grade

Each hook is scored on whether the text alone has a scroll-stopping mechanism.

3

Fix what's weak

Failing hooks get a specific diagnosis and a suggestion for how to strengthen them.

Want the full creative strategy stack?

Hook evaluation is one piece. Motion gives you the complete picture — analytics, reporting, and creative intelligence for your paid social.

Try Motion free
Built by Motion When we say PASS, experts agree 9 out of 10 times