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💥
Contrarian
Challenges something the viewer believes is true.
"Your trainer is lying to you about protein."
🎯
Identity Call-Out
Calls out the viewer by naming their specific role, identity or circumstance.
"If you wake up at 3am every night, this is for you."
🙏
Confession
Speaker is vulnerable and honest about an admission.
"I spent two years telling people this was a scam, but I was wrong."
🔥
Pain Agitation
Mirrors the viewer's internal experience back at them so they feel seen.
"I've tried everything for my skin and I'm still breaking out every month."
🔍
Curiosity Gap
Opens a loop the viewer needs to close, capturing their attention.
"Why did no one tell me these foods were making me feel sick?"
⚠️
Loss Aversion
Implies loss or urgency in a way that feels visceral to the viewer.
"You're paying twice what you should for car insurance and you don't even know it."
😶
Unspoken Truth
Says the thing everyone thinks but nobody says out loud.
"I've sweat right through my sweater more times than I can count."
✂️
Pattern Interrupt
Breaks the viewer's scrolling pattern with something unexpected.
"Stop moisturizing your face. Seriously."